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Board of Directors

Lynn Howard (Michigan)

Audra Lansdown (Texas)

Jill Dunnam (Texas)

Robin Zenz (Iowa)

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JAWS Society Headquarters

1717 East Republic Road, Suite A
Springfield, MO 65804
fax 417.886.3685

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2019 Presenting Sponsor, CEDR Solutions


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Home2015 JAWS Society Conference

2015 Annual Conference presented by OMS3

An Invitation from JAWS Society President Keith Miller

The JAWS Society Annual Conference brings together OMS practice managers/administrators to learn, network, and share what does and does not work. In 2014, participants from 36 states and Canada, representing groups of all sizes attended our conference in San Diego. This year we will meet in New Orleans, and I invite you to join us! Our theme is Compliance Made Easy in the Big Easy. Look over the list of speakers and topics for more information – it’s not all about Compliance.

Spring time is a great opportunity to recharge your batteries and what better way to do that than to spend a couple days with your peers discussing the issues that face all of us. We’ve put together an outstanding program this year which I’m certain will be beneficial to all attendees. Block your calendars now – April will be here before you know it!

I strongly encourage you to join us in New Orleans. We look forward to seeing you there!

Keith G. Miller
JAWS Society President
Administrator, Indiana Oral & Maxillofacial Surgery Associates, Fishers, IN

Conference Information & Agenda

When: Sunday, April 19, 2015 – Wednesday, April 22, 2015
Where: Downtown Marriott at the Convention Center
Overflow Hotel: Renaissance New Orleans Arts Hotel. See Venue section for more information and an online reservation link.

2015 Annual Conference Program (members only; PDF)

The agenda includes:
  • Deal Breakers in Contract Language: Usual Suspects and Future Concerns, presented by Penny Noyes of Health Business Navigators
  • Government Trends and PPACA... What Will Happen? presented by Rich Sanders of RDS Law Firm
  • HIPAA and the Everyday Provider, presented by Sean Wild of OMS3
  • Take Your Practice to the Next Level with an Implant Treatment Coordinator, presented by Kathy Cripps for Presenting Sponsor OMS3
  • The Office Administrator: Your First Line of Defense, presented by Teresa Duncan of Odyssey Management
  • Compliance Program Requirements of the ACA: OSHA and HIPAA Pale by Comparison, presented by Duane Tinker of Dental Compliance Specialists
  • Drug Abuse/Diversion: Current Laws and Trends, presented by Adrienne Baker of Purdue Pharma
  • Stepping Stones for Success, presented by Merikay Tillman of Coach Mkay Companies

Read more about these sessions and the speakers below.


Your registration fee includes all seminars, plus the events listed below. For a full explanation of rates, what is and is not included in the conference registration fee, and cancellation policy, see the rates page.

  • Sunday: Registration and Networking Cocktail Reception (5 to 7 PM)
  • Monday: Breakfast, Lunch, and Dinner Reception
  • Tuesday: Breakfast, and Lunch
  • Wednesday: Breakfast

Networking cocktail reception on Sunday is $25 for guests and dinner on Monday is $100 for guests—see rates page for cost.

Explanation of Rates

The Speakers

Stay tuned as we update this section!

Deal Breakers in Contract Language: Usual Suspect and Future Concerns | Penny Noyes | HealthBusinessNavigators

[bio here]

Session Information: Deal Breakers in Contract Language: Usual Suspect and Future Concerns
Monday, April 20, 2015, at 8:30 a.m.

For both medical and dental contracting, this course will walk through some of the key payer contract language that impacts your practice every day. Not just the rate exhibit, but other terms that are important as well. Learn how to negotiate more favorable language and/or manage provisions you cannot change. Be on the alert for amendments and learn what to do about unfavorable ones in a timely manner. Discover how your relationships with CINs can impact your direct payer agreements... And more practical information that you can use in your payer contracting.


  • Identify the payer contract deal breakers most important to your practice
  • A look at both Medical and Dental issues
  • Propose alternative language and management processes that protect your practice’s interests
  • Ensure that your rate exhibit properly reflects the negotiated terms

Government Trends and PPACA... What Will Happen? | Rich Sanders |

Richard D. Sanders represents a variety of healthcare providers on a broad range of issues, including business transactions, fraud and abuse compliance (Anti-Kickback Statute and Stark), Certificate of Need (CON) issues, medical staff credentialing, Medicare reimbursement, antitrust policy, legislative activities, and assisting providers in their relationships with federal and state regulatory agencies. Rich has been named to The Best Lawyers in America for 2012-2013.

After graduating from Duke University in 1992 with a double-major in political science and history, Rich earned his Juris Doctor degree from the Emory University School of Law in 1996. Rich currently serves on the adjunct faculty at the Rollins School of Public Health at Emory University and teaches courses in business and regulatory law. In 2004, he was awarded Professor of the Year. Rich is a former intelligence officer in the U.S. Navy, where he worked with an Atlanta-based unit supporting the U.S. Sixth Fleet in Naples, Italy.

He serves on the Audit Committee of the Board of Directors of MCG Health System, Inc. in Augusta, parent of Georgia’s oldest medical school and second largest hospital. His non-profit activities have included: Secretary of the Board of Buckhead Baseball (Cal Ripken League), Member of the Board of the Garden Hills Neighborhood Foundation, and member of the Midtown Atlanta Rotary Club. He and his wife Rebekah live in Buckhead and have three children: James (2000), William (2002) and Caroline (2005). They are members of the Cathedral of St. Philip (Episcopal) in Atlanta.

Examples of Recent Projects:

  • Facilitated a $4,000,000 joint venture between a publicly traded company and a large physician practice.
  • Assisted in sale of an interest of a large physician group practice, including the development of an agreement for the future buy-in and sale of interests.
  • Developed multiple physician integration models for a regional health system.
  • Negotiated settlement of dispute with Department of Justice on behalf of a community hospital, after its Chief Financial Officer became a whistleblower.
  • Achieved dismissal of false claims portion of a qui tam (whistleblower) action under the federal False Claims Act for a federally-qualified health center.
  • Advised two regional hospitals regarding compliance with the Breach Notification provisions of the HIPAA Privacy Rule.
  • Received approval for exemption from CON review for interventional cardiac catheterization programs for three Georgia community hospitals.
  • Drafted, filed, and received CON approval for a da Vinci surgical robot for two Georgia community hospitals.
  • Requested and received determination of CON exemption for an orthopedic ambulatory surgery center.

Professional Activities

  • State Bar of Georgia
  • Alabama State Bar
  • American Health Lawyers Association (Vice Chair, Health Reform Task Force)
  • Georgia Academy of Healthcare Attorneys, Board of Directors

Session Information: Government Trends and PPACA... What Will Happen?
Monday, April 20, 2015, at 11 a.m.

Recently the US Supreme Court announced that it will hear a case that challenges PPACA. The case specifically challenges whether subsidies that help individuals pay their insurance premiums through federally-operated exchanges are lawful. In many states the federal government runs the online marketplaces, while some states offer their own exchanges. Join us at the JAWS Society Meeting for a legislative update on PPACA and a discussion of the US Supreme Court’s decision to review PPACA and its implications to payors.

HIPAA and the Everyday Provider | Sean Wild |

Sean Wild brings a diverse background to medicine and dentistry having graduated from the Naval and Marine Corps, Air Intelligence Training Center, Intelligence Specialist “A” school, Naval Instructor School, and the Naval and Marine Corps, Physical Security School (SSO). He received the Naval Achievement Medal among other numerous personal awards during his service. While at Rider University, he was named the 2008 Andrew J. Rider Scholar, and is a Summa Cum Laude graduate, with a BA in Global Multi-National, Multi-Cultural Studies.

Business Management and Organizational systems are his specialty as he has managed business both here and abroad for multi-national companies. He is well attuned to the challenges of small business ownership as he has owned and sold a number of small businesses himself. He is a member of the JAWS Society, as a CEO of a large and progressive multi-location, multi-doctor academic and private practice group, and is currently the President of a Medical/Dental Consulting group. Since taking on these positions, he has founded OMS3, a medical data illumination company.

HIPAA and the Everyday Provider
Monday, April 20, 2015, at 1:30 p.m.

This course will cover a number of important terms, definitions, and responsibilities of medical and dental practices in protecting patient health information as directed by HIPAA, Health and Human Services, and the Office of Civil Rights.

The goal of this information is to provide context to the many challenges that we are facing in our day-to-day business of treating patients.

This course is by no means conclusive in providing a complete understanding of all of the regulations and responsibilities your practice will face from the HIPAA and the HITECH ACT. Its goal is, however, to promote a basic understanding and avenue to pursue the questions that will arise as you seek to make your practice compliant.

We will cover:

  • What is HIPAA and the HITECH Act
  • How does HIPAA and HITECH Act affect your practice
  • Penalties for noncompliance
  • An understanding of the Risk Analysis Process
  • Introduction to the Security Management Process
  • Administrative Safeguards including an understanding of a contingency plan
  • Physical Safeguards including facility access controls
  • Technical Safeguards including audit controls
  • Covered Entity Checklist
  • How to enhance your HIPAA security posture

Take Your Practice to the Next Level with an Implant Treatment Coordinator | Kathy Cripps |

Kathleen A. Cripps received her BA in Social Sciences from Bloomsburg University. She is serving as a Dental Implant Coordinator for a seven-location, eight-doctor practice for over ten years. As the Director of Dental Implant Education for OMS Solutions, Kathy uses her extensive experience to teach numerous courses and coach practices across the country about growing their implant business. She educates others on the position of the Implant Coordinator and their role within the office, with the patient, and in front of the referrals. Kathy brings a unique vision and drive along subscribing to the Ritz Carlton services model in all that she does. She uses her knowledge to instruct others on the importance of open communication, efficient delivery of care, and how to maximize profit potential.

Take Your Practice to the Next Level with an Implant Treatment Coordinator
Monday, April 20, 2015, at 3:15 p.m.

OMS3 Learn how to increase case acceptance and implant revenue through the role of the Implant Treatment Coordinator by choosing the4 right candidate, defining the role, and developing a marketing plan.

Importance of an ITC in Your Practice

  • Promostes better relationships with your referring doctors
  • Increase profitability, case acceptance and production

Choosing the Right Candidate

  • What's important for your practice?
  • What characteristics do you look for in choosing the right candidate?
  • When the ITC excels, the implant practice excels

Defining the Role

  • The Concierge, Patient Counselor, Educator, Provider, Communicator

The Ideal Job Description

  • Pre consultation to post procedure and beyond
  • How to implement key team members
  • Successful word tracks
  • Branded marketing/educational materials
  • Lunch and Learns
  • Department manager and team quarterback
  • Inventory management
  • Implant consultation and fee presentation video

Key Team Members

  • Policies and procedures for multi office practices
  • Importance of implementing "Point Representatives"
  • Word tracks for front office, back office and even the surgeon
  • Front desk point representative
  • Surgical assistant representative

Initial Consultation-Establishing the Value of the Concierge

  • Word tracking and implant consultation scripting to increase case acceptance by customizing your consultation
  • Utilizing OMS Solutions Patient Educator Kit
  • Utilizing Technology for Enhanced Case Acceptance

Developing a Marketing Plan

  • Utilizing the CS Practice Pilot to track implant production by internal provider, external referrals, referral relations and zip code trending and tracking
  • The power of Lunch & Learns
  • Optimizing your website and social media
  • Internet marketing

The Office Administrator: Your First Line of Defense | Teresa Duncan |

Teresa Duncan Teresa Duncan, MS, FADIA, FAADOM, is a speaker and writer with over 20 years’ experience in healthcare. Her areas of expertise include revenue protection using proven accounts receivable and insurance methods; and helping doctors and managers establish solid management systems. Recently bestowed the award of Educator of the Year by the Association of Dental Implant Auxiliaries – a component of the International Congress of Oral Implantologists, she understands the importance of continuing education.

Currently she is Practice Management Editor for The Progressive Dentist magazine and authors the monthly Coach’s Coding Corner for Dentistry IQ. Teresa serves a founding Trustee for the auxiliary-learning focused DALE Foundation. She is a member of the Association of Certified Fraud Examiners, Academy of Dental Management Consultants, National Speakers Association and the American Association of Dental Consultants. She is a proud Lifetime member and Fellow of the American Association of Dental Office Managers and leads their popular Virtual Study Club.

She was recently named one of the Top 25 Women in Dentistry by Dental Products Report Magazine and is recognized as a Leader in Consulting by Dentistry Today. Teresa received her Master’s Degree in Healthcare Management from Marymount University.

Session Information: The Office Administrator: Your First Line of Defense
Tuesday, April 21, 2015 at 8:30 a.m.

The role of dental office administratorhas evolved past the role of team cheerleader and resident friendly face. Today’s administrator must protect the practice against all threats – both external and internal. This session will address the many ways a practice can come under fire and how the progressive office administrator can best evolve to meet the challenges.

We’ll discuss:

  • Regulatory issues you need to monitor
  • How patients can pose problems to the practice
  • Ways to ensure your team members are not liabilities

Compliance Program Requirements of the ACA: OSHA and HIPAA Pale by Comparison | Duane "Tink" Tinker |

Duane Tinker A former dental cop, Duane Tinker teaches dentists and their team members how to prevent the very issues he once investigated. He is a compliance officer for solo dentists and dental organizations throughout the country. To connect go to You can contact Mr. Tinker at (817) 755-0035 or



Session Information: Compliance Program Requirements of the Affordable Care Act: OSHA and HIPAA Pale by Comparison
Tuesday, April 21, 2015, at 12:30 p.m.

Time: 4 hours

Audience: Dentists, Practice Administrators, Spouses

Learning Objectives:

  1. Introduction to compliance program requirements on dental providers.
  2. Understand how the Federal Sentencing Guidelines are relevant to helping dentist avoid the kind of problems that land them and their employees in prison.
  3. Introduction to the essential framework for establishing and growing an organizational compliance program.
  4. Introduction to internal auditing.
  5. How effective compliance program can increase profitability.
  6. What to do when government agents enter your office.

Participants will have actionable items when they leave the course to go back to their practices and begin laying the foundation of their compliance program.

Tuesday Afternoon Breakout Session Information

[speaker and session info]

Drug Abuse/Diversion: Current Laws and Trends | Adrienne Baker |

Adrienne Baker Adrienne Baker is an Associate Director of Law Enforcement Liaison and Education for Purdue Pharma. Prior to joining Purdue in 2012, Mrs. Baker was Principal Agent for the Georgia State Medical Board. As a State law enforcement officer in Georgia for 15 years she conducted investigations involving pharmaceutical drug diversion and violations of state laws and regulations relating to medical practitioners. For her entire career she has traveled throughout the United State educating doctors, law enforcement officers, healthcare professionals and community groups regarding safe and legal medical practices involving prescription drugs. Mrs. Baker testified and assisted in the passing of SB 36, the Georgia Prescription Monitoring Program. In 2009 she was named one of Georgia’s top 40 under 40 by Georgia Trend magazine.


Drug Abuse/Diversion: Current Laws and Trends
Wednesday, April 22, 2015, at 8:30 a.m.

This course will help define prescription drug diversion in an institutional setting. The course will include case studies and discuss steps to prevent diversion within an institution. The course is intended to address the “WHY, WHAT, WHO, HOW, & WHERE” of diversion of controlled substances and high value medications in an institutional setting. The course focuses on legitimate access, developing strong policy and identifying sources of internal theft and diversion.

Stepping Stones for Success | Merikay Tillman |

Merikay Tillman Are you ready to laugh, cheer & get fired up? Merikay Tillman speaks to organizations nationally about CREATING CATALYSTS FOR CHANGE to transform the patient & team experience. Her passion is about helping people improve their ability to communicate, lead & serve others to generate business results. Merikay is featured in the book series Stepping Stones to Success with other experts including Deepak Chopra, Jack Canfield, and Dr. Denis Waitley. Merikay is a former dental assistant, healthcare administrator, consultant, adjunct hospital chaplain & Director of Patient & Family Experience. She has spoken to over 1,000 audiences delivering customized programs on communications, leadership, human relations, patient experience and customer service. In 2015, Merikay will release her next book My Year on the Inside, Creating Catalysts for Change.

She is a member of the National Speakers Association, National Society of Certified Healthcare Business Consultants, Speakers Consultant Network, serves as President of Triad Networks, chairs the Staff Parish Council for Christ United Methodist Church and serves on the board for the Adult Center for Enrichment.

Merikay’s educational background includes a B.A. from UNC-Chapel Hill, and M.S. from NC A&T State University in human resource counseling. She is former multi-course certified instructor for Dale Carnegie® Training and recipient of the 2013 National Spotlight on Speaker Award at the SCN Conference. Merikay posts a monthly blog on her website and contributes articles to multiple national healthcare journals.


“You are not defined by the things that happen to you in life.
You are defined by what you do with them.”
-Merikay Tillman

Stepping Stones for Success
Wednesay, April 22, 2015 at 10 a.m.

Learn the Focus Factor of top business achievers. Evaluate what’s working, not working & missing in life. Understand seven principles to successful relationships.

The Venue

Marriott Hotels & Resorts

Experience the excitement of the Crescent City at the New Orleans Downtown Marriott at the Convention Center. Our riverfront hotel in downtown New Orleans, housed in a renovated 19th century cotton mill and located in the vibrant Arts District, is near top New Orleans attractions such as the French Quarter, Harrah’s Casino, Cruise Port and more. Downtown Marriott at the Convention Center is 30 minutes from Louis Armstrong International Airport.

JAWS Society Rate: "$229 for single and double occupancy (must book by March 29) Our room block is sold out at the Downtown Marriott. Please see Overflow Hotel Information section below for information on a Marriott-family hotel in the Arts/Warehouse district, just 4 blocks from the conference venue, for another rooming option.

What to Do in New Orleans

Overflow Hotel Information

Renaissance New Orleans Arts Hotel
700 Tchoupitoulas St., New Orleans, LA, 70130-3612

Use this link to book your stay at the group rate of $205 per night (does not include tax; does include guest room wireless internet; )

Travel Timing

The conference will open at 5 p.m. Sunday, April 19, with a cocktail reception. Sessions begin Monday, April 20, at 8:15 a.m., with breakfast before. The conference will adjourn on Wednesday at noon.

The registration fee includes the Sunday night cocktail reception; breakfast, lunch, and dinner reception on Monday; breakfast and lunch on Tuesday; and breakfast on Wednesday. Guests for the Monday evening dinner reception cost $100; payment and RSVP required in advance.

For more on conference rates, click here.

All About New Orleans

Emeril Lagasse If you want to kick things up a notch, you’re in the right place. New Orleans is known for its original music, rich history, unique architecture, delicious food and outstanding hospitality. Read a welcome letter from Emeril Lagasse!